...be crazy enough to believe it's possible, and then do it.
Hi, Im' julie boake, owner of awedity creative.
I am the 'do-er' with a curious mind and a thinker (hence my love of behavioural economics). I love stats, numbers and quotes... and believe that while theory is excellent, intuition and accidents can make for the best innovation.
I am a big fan of school and went to Harvard + Wharton and Sauder for Behavioural Economics along with ACAD for Typography + graphic design, Mount Royal University (Web Design, Print Design), SAIT College (Marketing, Digital Communications), and still keep up with various online classes and courses.
I also keep it lean, I source and collaborate with other practitioners + professionals when needed. Keeping overall costs affordable, while offering a greater diversity of skills for my clients.
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So with all of that said... I am probably not like that agency you met in Calgary or like your cousin's friend who does design. I am a little more casual, love the 90s, and work hard. I love to collect old types (lead and wood blocks), swatch watches, and fun pins. I believe music and working out are great mood changers and nothing, not even AI, can replace true creativity!
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Awedity= odd + awesome
who am I?
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experience + more
Education + Work​
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EDUCATION:
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UX User Experience Design, Google Online 2024
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Behavioural Economics Course, Wharton University, 2023
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Behavioural Economics Certificate, Harvard Business School, 2023
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MadMasters Behavioural Economics, Certificate of Distinction, 2023
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Behavioural Sciences course, University of BC, 2023
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Marketing, University of London, 2023 (refresher)
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Digital Communications, SAIT, 2013
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Graphic Design, University of the Arts, 2010
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Publishing Design, Mount Royal University, 2009
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Website Design, Mount Royal University, 2009
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Marketing, SAIT, 2005
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I have been hired for Speaking, training, and coaching local business owners by local stakeholder groups in Okotoks and High River as well as in Calgary. ​​
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WORK
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Self-Employed, Awedity Creative 2015 to current
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National Marketing Manager 2012-2015 Grant Thornton, consumer insolvency​
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Marketing Lead 2008-2012, Various Oil and Gas Directional Drilling & Service Companies
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Marketing Manager 2003-2008, Hesperian Capital Management
Community Impact​​
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2023, Design winner, The Behavioral Economics Guide, 10-year anniversary edition
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2021 Alberta Chamber Small Business of the Year nominee and Female Business of the Year Nominee
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2021 Small Business Magazine Business Woman of the year, nominee
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Group Leader. 100 Women Who Care Dec 2019-2023. During the pandemic, I brought the membership from 56-124 in less than 3 years.​
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Past Board Member, Sheep River Health Trust, May 2021 to 2024 Head of the Communications Committee.
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2019 Women of Inspiration, Rural Leadership Winner
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2019 Okotoks & Area Chamber of Commerce Award: Business of the Year Winner
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2019 Okotoks & Area Chamber of Commerce Nominee for Customer Service (Business), Community Impact
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2018 Alberta Women Entrepreneurs Nominee
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Speaker at #SMBYYC97 "Tragedies of Trending Online"
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Presenter Okotoks Business Association
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Design winner: POW / Venture Snowboards (North America) (link)
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2004, Nominee Top 30 under 30
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I donate my design services to 3 different events/organizations each year.
Book below and let's get started.
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