What is an AI-Integrated website?

AI is everywhere, and despite our resistance towards it, it's here to make it easier for everyone.

They say

'AI won't replace you, people using AI will"

That includes how you integrate it into your business.

You've seen generative AI search results on your Google page. Many people are going straight to AI tools like ChatGPT to search, so how do you work to get your assets recognized by AI?

AI-Based Website Builders: Not all website builders are the same, and those that start with an AI base are those that understand AI and integrate the tools from set up to generating content to helping you optimize your SEO tools at the end. I use WIX which helps ensure your site is easily read and fully integrates AI from the start.

AI Content: There is much debate about AI content, and while I don't copy & paste use it, like most professionals, we may seek options and get used to seeing how these tools understand and interpret content, which is key to writing for it. (PS If you copy and paste into your website, you are not offering fresh content, and that CAN punish the performance of your website -- see SEO Updates).

Dont be afraid to use AI generated images, they won't hurt your website but consider bring transparent about it until the world is fully comfortable with AI practices.

AI Assist: You can use AI to tell you where your website needs help. It's like asking your mom how she wants the sink cleaned. Follow her guidance, and she will be happy. AI will tell you what it wants to help you perform better. Listen to it.

Use AI to help clean up your content, including spelling and grammar (yes, that's AI as well). Good content gets used, which leads me to...

Create unique and relevant content: AI needs content to create content, Answer questions, write blogs, and record videos. AI will use expertise, relevant, and educated content to supply answers. Become a topic leader, and your content can rank higher on AI results. -- This can be done through blogs on your website, videos and creating thought pieces (articles).

Stay on top of trends, queries, and what the public wants: AI will always use what is relevant and needed, respond to trends, and offer customers what they need. Staying on top of trends and remaining relevant will help your content rise.

Try, test, adjust: A key feature of building websites for the future and integrating AI and other tools is staying on top of what YOUR customers want. Trying new things, testing results and adjusting as needed will keep your content fresh and keep your customers coming back.

Remember, websites are not a one and done, they are a constantly evolving tool and as Google SEO and AI integration changes the way we do website, the way we do websites will change.

if you are ready for a new website, lets chat

Julie Boake, Owner