what if?:
marketing
made sense?
You don't always need to spend more money, you just need to spend it more wisely.
With an understanding of consumers paired with design, strategy, creative concepts, and effective communications your money goes further.
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Marketing is people finding you, branding is why they chose you.
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you understood your consumer.
People don't always make sense but if you understand how consumers make decisions and what their default behaviours are you can better communicate and market to them.
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Behavioural science and behavioural principals can be used to create new solutions and drivers for behaviour change.
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you made an impact.
A strong online presence (website, google + social) will help your business get found.
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Your website is a 24/7 sales tool, a warm handshake that introduces your business to customers.
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I design websites for the optimal user experience (UX), with on page SEO benefitting you and your customer.
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your design got noticed.
Logos, branding, ads, website, and more.
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Amplify your business by applying proven marketing strategies, behavioural economic principles, creative UX design, user-focused journey design and communications.
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We don't get a second chance to make a first impression so we make impressions that last.
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marketing + insights
Marketing has always been Product + Price + Placement + Promotion but I think we need to add Psychology. The best marketing comes from truly understanding your audience. I implement insights from behavioural economics and UX (User Experience) design, so its more than an idea or design, it brings impact.
I work with business owners to help them identify opportunities to gain visibility while making the most out of their budget whether as a general consultant or fractional marketing consultant.​​
Behavioural economics and UX (user experience) enhance the outcome.
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Behavioral economics is the study of human decision-making, and understanding human behavior. When we understand how and why people make decisions, we can help guide those decisions. ​
all things online
website design
A website is your chance to make a great first impression.
Consumers have not changed. They want to get to know your business and offerings before they enter the door - if they do at all (e-commerce websites are on the rise and will be a prominent source for many business owners going forward).
With this in mind, I develop websites that better reflect the consumer's journey (taking them from curiosity to making the connection) and help them make decisions quickly and use the latest Google SEO recommendations.
social media consult
Social media is a powerful tool when used correctly.
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Not only are consumers using social media but they are using platforms for purchase transactions, and developing brand loyalty - yes, loyalty.
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Once used, social media advertising can be a pinpoint targeting tool to get the right message to your customers at the time when they need it.
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I am fully booked for social media management.
SEO + google guidance
But SEO is not just one factor, or 5, it's many and I will help guide you to understand both on-page SEO and off-page so that you can continue to grow your ranking over time.
Google is critical for business. Whether you manage your business account or reviews (yes, managing reviews), all of your Google assets can be managed for you.
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Understanding the latest algorithm updates and how to implement them into your website is critical to help enhance and strengthen your SEO.
graphic design
logos, brands, advertising, brochures, promotional, vehicle wraps and more.
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Corporate and operational brochure design
New logo update
DMT General Mercantile Website
Vehicle Wrap Design - 94 Take The Cake Okotoks
Logo Design Calgary
Logo Design Calgary
Brochure design - Ground Up Ecoventures
Logo Design Calgary