Get your customers to do the work!
By definition, of 'The IKEA effect' is a cognitive bias that shows that people place a higher value on things they helped to build or create
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3 min read
We're all a bit judgy... for our own good.
Everything we do or don't do reflects and creates an opportunity to let people make judgements about us, or sends a message about who we are
3 min read
Too much choice is a bad thing
It's a beautiful sunny day and you find yourself at a market, a tourist trap or a pop-up shop and though there are a lot of great items,...
2 min read
The influence of language in business
When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language
3 min read
How behavioural economics + principles can be used in everyday business. pt 1
Let me start by saying there are 100+ ways you can integrate theories of behavioural economics, consumer insights and principles into design
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