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2 min read
Loss aversion, why losing sucks
Why do we hate losing something? How do businesses and marketers use this to make us less likely to leave them?
2 min read
Get your customers to do the work!
By definition, of 'The IKEA effect' is a cognitive bias that shows that people place a higher value on things they helped to build or create
2 min read
The influence of language in business
When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language
3 min read
Why people don't like you on social media
People hate the fake People have learned how to tell the difference between a persona and an authentic personality. Maybe it’s the years...
4 min read
it's more than social media
When embarking on social media, for your business or to build your brand, more often than not, the service you are provided is a content pla
2 min read
You, makes you ... YOU
People have said to me "You're so lucky to be creative' ... It has nothing to do with luck. I can't sing, I don't know north from south...
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