helping businesses get noticed
what is
awedity?
marketing & design
for growing businesses
let's build something awesome!
Doing business has changed. In my career, we went from direct mail and Yellow Pages to social media, cookies, and AI-enabled campaign management. Now, after helping organizations and businesses, internationally and locally, for over 20 years, I created awedity to help clients navigate, start to finish, all aspects of marketing, design, and strategy, easily.
good design is nice;
great design is remembered.
In an attention-driven market, impact matters.
Whether a new business, a complete revamp, an evolution post-merger, or a start-up, getting noticed is everything - we live in an attention economy; I help you design for it.
With a professional background in graphic design and over two decades of applied brand work, strategy, and creative execution, you gain from vision with execution, and the added knowledge of full-cycle application.
I also bring in my advanced training in behavioral economics, helping your design and strategy benefit from science-backed impact.
Let's build:
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Brand identity and strategy
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A complete logo design
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Visual brand systems and guidelines
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Website design and UX (SEO and AI-optimized)
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Digital advertising creative
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Social media content design templates
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Presentation and pitch deck designs
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Print and promotional materials
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Trade show graphics
flexible marketing leadership
strategic, professional - on your terms
Outsourcing marketing has grown by over 112% in the last year — why? Fractional services provide all the benefits of in-house and agency services, but with an adaptable, affordable model.
For growth-focused businesses, outsourcing offers a dedicated senior marketing partner ready to integrate with you and your team and drive your marketing forward, on a budget that works for you. What you need, what you can afford, when you need it.
Where I help: (consultant, fractional or project-based)
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Annual marketing strategy and planning
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Brand strategy and identity development
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AI development and tools
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Customer insight integration and audience research
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Global market positioning and communications
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Campaign strategy and creative direction
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Team leadership and agency oversight
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Website strategy, design, and optimization
my clients include:
A compelling brand presence, strategic marketing, or a functional website isn't just fun; it's crucial in our attention-driven society. I've built my services for your (modern) business needs.
Teams without a senior marketing leader seeking strategic direction and guidance, not just task execution
Growth-stage companies that have found product-market fit and need to build a real brand around it
Businesses expanding or transitioning who need marketing leadership that understands how context, culture, and consumer psychology shift across markets
Founders and CEOs who are excellent at their business but know marketing isn't their zone of genius
Small business owners looking for help designing their initial brand, website and supporting materials
Organizations between CMOs who need continuity and momentum while they search for the right full-time hire
