helping businesses get noticed
customers aren't logical.
your marketing and design should account for that.
growing fast is hard.
growing smart is harder.
Most businesses eventually face the same bind: you need something stronger than DIY marketing and design, but you're not sure where and when to apply professional services. The result varies, from a difficult or unpolished brand that falls flat to a stagnant marketing strategy. You need a solution that you can afford, professional expertise, and the ability to execute.
...exactly what awedity is built to solve
Fractional CMO.
full strategic commitment, on your terms
For established businesses, you'll benefit from a dedicated senior marketing partner ready to integrate with you and your team and drive your marketing forward, without the full-time price tag, just what and when you need. Whether you need annual marketing planning, brand repositioning, a market-entry strategy, or someone to lead your team while you scale, I'll bring the experience and range to make it happen.
Fractional CMO leadership (retained or project-based)
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Annual marketing strategy and planning
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Brand strategy and identity development
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Customer insight integration and audience research
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Global market positioning and communications
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Campaign strategy and creative direction
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Team leadership and agency oversight
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Website strategy, design, and optimization
gain a competitive advantage:
behavioral economics
Most marketing is built on the assumption that customers make rational decisions. They don't. Decision-making is shaped by cognitive shortcuts, loss aversion, social proof, and choice architecture. When your marketing is designed around how people actually think, everything improves, messaging lands harder, and brand loyalty deepens. Behavioral economics isn't a buzzword, the advantage.
marketing leadership
There's no substitute for pattern recognition that only comes from being in the room, through brand launches, market shifts, recessions, and digital revolutions. Strategic judgment built from senior leadership experience across industries and geographies means you're getting advice grounded in what actually works, not what sounds good in a deck.
diverse graphic design
From brand strategy to visual identity through communication design and social, nothing gets lost in translation between what the business needs and what the market actually sees.
You'll get coherent, compelling brand collateral, digital execution, and sales materials from concept to final asset.
design without strategy
is like beauty without brains.
graphic design.
25+ years of branding and design
Whether a new business, a complete revamp, an evolution post-merger, or a start-up, impressions matter.
With a professional background in graphic design and over two decades of applied brand work, strategy, and creative execution, you gain from vision with execution, and the added knowledge of full-cycle application.
I also bring in my advanced training in behavioral economics, helping your design and strategy benefit from science-backed impact.
Let's talk about your
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Brand identity and logo design
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Visual brand systems and guidelines
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Website design and UX (SEO and AI-optimized)
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Digital advertising creative
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Social media content design
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Presentation and pitch deck design
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Print and promotional materials
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Trade show and environmental graphic
make an impact,
make it matter
A compelling brand presence isn't just fun, it's crucial in today's digital age.
Get noticed with clever brand designs or web design services, or ad hoc marketing.
Don't take my word for it, read why clients love me
clients include:
Teams without a senior marketing leader who need strategic direction, not just task execution
Growth-stage companies that have found product-market fit and need to build a real brand around it
Businesses expanding or transitioning who need marketing leadership that understands how context, culture, and consumer psychology shift across markets
Founders and CEOs who are excellent at their business but know marketing isn't their zone of genius
Small business owners looking for help designing their initial brand, website and supporting materials
Organizations between CMOs who need continuity and momentum while they search for the right full-time hire
