helping businesses get noticed
hey, welcome to awedity,
marketing leadership
& design for growing businesses
let's create something awesome!
Doing business has changed. In my career, we went from direct mail and Yellow Pages to social media, cookies, and AI-enabled campaign management. Now, after helping organizations and businesses, internationally and locally, for over 20 years, I created awedity creative to help clients navigate, start to finish, all aspects of marketing, design, and strategy, easily.
design without strategy
is like beauty without brains.
It may look nice, but it's useless.
Strategy informs your design and your design complements your strategy, and together they build a brand worth noticing.
clever design is remembered.
In today's market, you cannot afford not to be top of mind.
Whether a new business, a complete revamp, an evolution post-merger, or a start-up, getting noticed is everything - we live in an attention economy; I help you design for it.
With a professional background in graphic design and over two decades of applied brand work, strategy, and creative execution, you gain from vision with execution, and the added knowledge of full-cycle application.
I also bring in my advanced training in behavioral economics, helping your design and strategy benefit from science-backed impact.
Let's talk about your:
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Brand identity and logo design
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Visual brand systems and guidelines
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Website design and UX (SEO and AI-optimized)
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Digital advertising creative
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Social media content design
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Presentation and pitch deck design
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Print and promotional materials
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Trade show graphics
flexible marketing leadership
strategic, professional - and on your terms
Outsourcing your marketing has grown over 112% in the last year - why? All the benefits of in-house and agency in an adaptable and affordable package.
For growth-focused businesses, you'll benefit from a dedicated senior marketing partner ready to integrate with you and your team and drive your marketing forward, on a budget that works for you - just what and when you need. Whether you need annual marketing planning, brand repositioning, a market-entry strategy, or someone to lead your team while you scale, I'll bring the experience and range to make it happen.
Marketing Leadership: (consultant, fractional or project-based)
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Annual marketing strategy and planning
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Brand strategy and identity development
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AI development and tools
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Customer insight integration and audience research
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Global market positioning and communications
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Campaign strategy and creative direction
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Team leadership and agency oversight
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Website strategy, design, and optimization
a clear advantage:
marketing leadership
Whether you are a founder or HR, I offer a dynamic solution that works for a variety of businesses. You gain the immediate benefits of over 20 years of marketing leadership experience across industries and geographies applied to your business.
High-level marketing helps you build a strong foundation, strategy and systems, and grow your business.
AI integrated marketing
AI has allowed employees to increase productivity and allowed businesses to scale with the same resources.
In marketing, AI goes further, helping amplify your ROI across the board and achieve more.
AI is a tool employed to help round out the strategy andexecute — adjusting more quickly for more effective results.
The result is more time for creativity and connection.
behavioral economics
Most marketing is built on the assumption that customers make rational decisions. They don't.
Decision-making is shaped by cognitive shortcuts, loss aversion, social proof, and choice architecture. When your marketing is designed around how people actually think, everything improves, messaging lands harder, and brand loyalty deepens. Behavioral economics isn't a buzzword, the advantage.
my clients:
A compelling brand presence, strategic marketing, or a functional website isn't just fun; it's crucial in our attention-driven society. I've built my services for your (modern) business needs.
my clients include:
Teams without a senior marketing leader seeking strategic direction and guidance, not just task execution
Growth-stage companies that have found product-market fit and need to build a real brand around it
Businesses expanding or transitioning who need marketing leadership that understands how context, culture, and consumer psychology shift across markets
Founders and CEOs who are excellent at their business but know marketing isn't their zone of genius
Small business owners looking for help designing their initial brand, website and supporting materials
Organizations between CMOs who need continuity and momentum while they search for the right full-time hire
